Shinola’s first Sub-brand

DETROLA


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DETROLA packaging prototype

Navy blue shiny plastic coating, clear acrylic sheet, cream suede pillow inserts

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Watches and packaging

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Pedestal and Vitrine concept

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Hand sketches

Technical drawings


In-store table display proposals


Early concept Keyshot renderings of Wholesale DETROLA displays


Window Display Concepts

Different graphic options, with a watch holding attachment that would be lit from behind.

Real life implementation of window design.